The DTH sector is currently preparing to offer as many benefits as possible to tackle the possible incoming threat from Jio’s upcoming TV service. Hence, all major players such as Dish TV, Tata Sky, Airtel Digital TV and Hathway have been offering a lot of benefits than before. Tata Sky recently went ahead to reduce the price of its set-top boxes in order to generate more interest from prospective subscribers. Following on the footsteps, Airtel has also introduced a similar plan for its own set-top boxes.
Similar to Tata Sky, Airtel has slashed prices on its set-top boxes across the country. The price cut is applicable on the high-end set-top boxes. The basic HD set-top box, which generally used to cost Rs 1,953, is now available for Rs 1,453, thereby getting an overall price reduction of Rs 500. Along with the reduced price for the HD set-top box, Airtel is also bundling benefits worth Rs 1,000 to the subscribers.
Subscribers will get as standard a 150 channel bundle. Without the offer, subscribers would have to pay Rs 452 per month. However, do note that the revised price doesn’t include the extra charges such as the Network Capacity Fee, installation and activation charges. Therefore, these costs will add up to the overall price. The HD set-top box comes with features such as the ability to record TV shows, play, pause and rewind them in real-time as well.
For existing Airtel Digital TV subscribers who want to upgrade to the HD box, they will have to pay a sum of Rs 699 for the set-top box along with the Rs 150 service charge. If the subscriber wants to upgrade to the Internet TV box, the subscriber will have to pay Rs 1,999 along with Rs 250 as service charge.
The Internet TV box is essentially a smart set-top box running on Android TV OS. Hence, it provides all the features that you can get on an Android smart TV. Subscribers can stream online content from YouTube, Netflix, Amazon Prime Video and all other OTT platforms. The box also streams in 4K resolution.
Without the offer, the subscriber ill have to pay Rs 3,499 that will club all HD and SD channels free for one month along with a yearly subscription if Airtel TV subscription as well as 1-month Netflix free trial.