Dream11 will sell sports merchandise and game tickets on Fancode


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Dream11 will sell sports merchandise and game tickets on Fancode
  • Fantasy gaming company Dream11 will soon sell merchandise as well.
  • Fancode is a multi-sports aggregator platform that offers content, commerce and community engagement.
  • In April 2019, Dream11 became India’s first gaming unicorn.

Indian gaming unicorn Dream11 is going to start selling sports merchandise and game tickets as well, tells Harsh Jain, co-founder and CEO of the company.

A merchandising feature will soon be available on the multi-sports aggregator platform Fancode, which is also owned by Dream11.

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Fancode was launched in April with Yannick Colaco and Prasana Krishnan, as chief business officer and chief strategy officer respectively. The platform brings sports content, commerce and engagement together under a single roof.

It offers personalised, ad-free, curated sports experience with news, live match scores, research-based insights, fantasy sports statistics, expert fantasy tips, in-depth game analysis and access to other sports fans, and more.

As Dream11 aims to become a one-stop shop for sports fans, its next logical step is merchandising.

Dream11 has had a dream run this year, where it turned unicorn in April. Thanks to IPL and the World Cup this year, the company’s users touched 75 million.

Dream11’s user base grew at a compounded annual growth rate (CAGR) of 230% over three years.

 

Source:- businessinsider

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