After Wi-Fi connectivity, the Indian Railways is now looking at providing Content on Demand (CoD) service in trains as well at railway stations by 2022. Content such as movies, shows, educational programs etc. will be made available both in paid and unpaid formats. With this the Indian Railways is looking at generating more non-fare revenue.
“With an aim to generate more non fare revenue, Railway Board had entrusted RailTel, a miniratna PSU under Ministry of Railways, with providing the Content on Demand service to passengers in trains.” said the Ministry of Railways in a statement.
RailTel will provide various preloaded multilingual content (Movies, Music Videos, General Entertainment, Lifestyle etc) in moving trains through media servers installed in trains. The media platform will also provide e-commerce/m-commerce services in various domains like travel bookings (cab, bus, train) and provide various digital marketing revenue streams as well.
“With CoD, passengers will be able to enjoy uninterrupted free/ Subscription based entertainment service and high Quality buffer free streaming across personal devices during their train journey. The content will be periodically refreshed.”
The project will consider around 8731 trains including 3003 trains (Premium/Mail/Express- to and fro) across India and 5728 total suburban trains. “The media service will be available at all Wi-Fi enabled Railway Stations which has crossed 5563 Railway stations as on date,” it added.
“The full roll out will be completed by 2022. The Content on Demand service will not only improve overall passenger experience but at the same time will increase the non-fare revenue through multiple monetisation models. The scope covers all 17 Zones of Indian Railways.The earning from the project will be majorly through three streams — Advertisement based monetisation, Subscription based monetisation and E-Commerce/Partnership Services,” said Puneet Chawla, CMD of RailTel.